This study aims to investigate customer satisfaction with online shopping, considering factors such as value, product quality, and overall shopping convenience. Online shopping is recognized for providing competitive pricing, high-quality products, and a seamless shopping experience. The success of any e-commerce company in India is contingent upon its widespread popularity. In the contemporary business landscape, online shopping has become a significant phenomenon, offering a competitive advantage to firms. The evolution of online shopping has created opportunities for gaining a competitive edge. Over the years, online shopping has gained popularity, primarily due to its convenience for individuals who prefer shopping from the comfort of their homes or workplaces. The Internet has become an integral part of economic activities, and individuals increasingly express interest in online shopping.