the purpose of this paper is to analyse factors affecting employees’ satisfaction and reduce employees’’ turnover. Organisational image depends on employees’’ performance and retain best talents. Design/methodology/approach- using confirmatory factor analysis and structured equation modelling, hypotheses were tested using responses from 200 BPO employees’. Findings- The results shows that reward and facilities, Training and Development and career development are significantly influenced to increase employees’ satisfaction and reduce employees’ turnover. Practical implication – this paper suggests that organisations should give proper training and development, career development programs to employees’ and give better compensation packages and facilities. These are create better job satisfaction and helps to reduce employees’’ turnover intention. This will increase organisational image. Originality/value- This paper examine the factors affecting employees’ satisfaction and its results. Researcher mainly take three factors, which is an area of inquiry has not been fully examines in the literature of HRM.