Investment is a good practice and many have made their fortunes in the process. The beginning point of investment process is to determine the nature of the various investments with the individuals need and their preferences. All personal investing is designed in order to achieve certain objectives. The savings invested in various options available to the people, the money acts as the driver for growth of the country. Our country’s savings market has expanded over the period and there is consistent increase in individual’s savings.The respondents are asked to rank their responses about the factors influencing investment behaviour. To identify the main factor that influences, the researcher has used Garrett’s ranking method. Hence, this paper explains the factors that influenceduring investment behaviour in Virudhunagar District.