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ISSN 2063-5346
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From Panels to Profits: The Power of Comics in Pharmaceutical Entrepreneurship During COVID-19 in India

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Siddhartha Bose1, DR Pritpal Singh2
» doi: 10.31838/ecb/2023.12.4.016

Abstract

E-pharmacy has become the backbone of cities under lockdown to fight against the pandemic. Online pharmacies in India like Medlife, 1mg and PharmEasy are providing contact-less home delivery of medicines in bulk, different types of medicines on one platform, and also provide online prescription services with their registered set of doctors.Because of these advantages, an increasing number of people are purchasing medicines and vital supplements from these platforms.This, in turn, benefits Micro, Small, and Medium-Sized Enterprises (MSME). During the COVID-19 pandemic

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