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ISSN 2063-5346
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An Empirical Study on Emerging Trends of E-commerce in India

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Akash Bhardwaj,Dr. Subhash Kumar Verma
» doi: 10.48047/ecb/2023.12.si4.1460

Abstract

Electronic Commerce, often known as e-commerce, refers to the practice of conducting commercial transactions through the use of various forms of telecommunication, most prominently the internet. Not only is it a tool to assist already established corporate operations, but it has also brought about a paradigm shift in the way that trading is done around the world. An e-commerce ecosphere has emerged as a result of the increasing permeation of technology and the growing acceptability of the concept of online purchasing. The proliferation of internet connections, telecommunications services (3G and 4G), internet access (broadband), portable electronic devices (laptops, cellphones, and tablets), and internet access overall have all played a part in the increase of the popularity of online shopping. The progression of electronic commerce is without a doubt going to be documented in the present environment that the advent of digitization has brought about. The primary objective of this research is to highlight the growth of e-commerce in India, investigate the current trends of e-commerce, and investigate the future of e-commerce in India in terms of the challenges and possibilities that are on the horizon for the business there. To provide a more precise explanation, the primary objective of this study is to shed light on the rising market for online shopping in India. In order to accomplish the goals of this study, secondary sources of information such as previously published research papers, articles, journals, and reports, amongst other things, have been consulted

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