‘In this paper we explored the Future Trends of the Exhibition Industry under Hybrid, Digital Technology and AI. “The Exhibitions and events are valuable source for any businesses as they allow face-to-face communication and offer opportunities for networking in a bigger span. The goal of the study is to determine the present state of hybrid, digital, and AI adoption, as well as to investigate the factors that influence organisational preparedness to embrace hybrid, digital, and AI. This study used a qualitative research approach due of its exploratory character. New virtual platforms, Artificial Intelligence (AI) in the form of chatbots, matchmaking systems, and a slew of other applications have all become commonplace among exposition organisers. Virtual events have taken centre stage since the outbreak of the coronavirus epidemic. Virtual events are gradually becoming the new normal and Business owners, marketers, and event planners can neither longer afford to ignore AI. There's no doubting that artificial intelligence is proven to be one of the most valuable resources for producing high-quality, profitable events. According to a new analysis by Grand View Research, the worldwide virtual events market was valued at USD 77.98 billion in 2019 and is expected to increase at a CAGR of 23.2 percent from 2020 to 2027, reaching USD 404 billion. Artificial Intelligence will play a key role in this development. AI plays a crucial part in making the entire process of virtual events smoother and more efficient, from matching, customised suggestions, automatic updates & notifications, to pre and post-event analytics. After reading this study,” the reader will have a greater understanding of the industry's upcoming issues and will be better prepared to face them straight on. The term "exhibition" is used throughout this article, and when "the industry" is mentioned, it refers to trade shows and events. Understanding the patterns outlined in this study would also improve consumer events. Despite the boost offered to Hybrid, Digital Technology, and AI adoption during the COVID-19 epidemic, the data imply that the European exhibition business is a sluggish adopter of AI, and may have an influence on its future competitiveness