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ISSN 2063-5346
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"GREEN HOSPITALITY: EXPLORING THE CORRELATION BETWEEN BIOPHILIC DESIGN AND HOTEL SUCCESS IN DELHI"

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Amisha Panchal
» doi: 10.48047/ecb/2023.12.si4.1547

Abstract

This study investigates the correlation between biophilic practices and hotel performance in Delhi, focusing on metrics of customer satisfaction, net profit margins, and average occupancy rates. Through the analysis of a sample of 10 hotels, our research reveals a significant positive correlation between biophilic design elements and the aforementioned performance indicators. The findings suggest that hotels incorporating more natural elements into their design and operation exhibit higher levels of customer satisfaction and achieve better financial results. This underscores the importance of biophilic practices for enhancing hotel success. The study's outcomes recommend the incorporation of biophilic design as a core component of hotel management strategies in order to create inviting and comfortable environments, promote sustainability, and potentially improve business performance. This research contributes to a growing body of literature supporting the impact of biophilic design in the hospitality sector and can guide hotels in developing their design strategies with an environmental and customer- oriented focus.

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