.

ISSN 2063-5346
For urgent queries please contact : +918130348310

Green Product Attributes Modelled Employing Structural Equation Modelling

Main Article Content

Prof. (Dr) Pinki Rai
» doi: 10.48047/ecb/2023.12.7.50

Abstract

Purpose: Green products are growing more popular as environmental concerns gain traction. The purpose of this research paper is to investigate the features of green products and confirm the most essential elements that contribute to the Green Product. The study adopts a structural equation modelling (SEM) approach to investigate the relationships between major green product attributes among so many stated Green Product features. Design/methodology/approach: The research begins with a thorough assessment of the literature to identify the essential features associated with green products. Environmental friendliness, Resource Efficiency, Energy Efficiency, Less Toxic, and socially responsible production process are some of these characteristics. The conceptual framework was created in response to the requirement for a fixed definition of green products. The different definitions are taken from current literature. These gathered data is then examined using structural equation modelling techniques to investigate the hypothesised correlations between these asserted properties.

Article Details