Present study is to know the Rural vs Urban Customers perception of intention towards offers and attitude in India for grocery apps. Study is based on 421 responses collected from 22 users from rural area, 108 from urban area and 291 from metropolitan area. Results show that there is significant difference in the perception of rural and urban customers towards grocery apps about intention, offers as well as attitude. Limitation of the study is that this research is confined to a particular period of year 2022. In future times, perception may change. Scope of the study is many untapped areas are waiting to be worked upon it like comparison with other countries and other demographics.