This write-up reads the commercialization of Indian Hindi cinema and its relative change over the years and how this change ultimately impacts the youth of our country. It also deals with the comeuppance our next generation has to go through. How our subject position as an audience is interpellated in order to gain profits can also be traced in this piece of narrative. As we know that we need to have a sustainable and holistic approach in doing things, our choice of a movie or a song as such, must also be made very prudently. At home, we elders are the ultimate models for a kid. What we use to do, they follow. Therefore, we have to be sagacious enough in doing certain things. How to make this happen and mould them to become responsible citizens is quite subjective and it may vary from person to person. But the point where we all acquiesce is that our successors must not be falling apart in the process of human making. Western culture and academia have a very real hold over the people across the globe. We as a nation are not an exception. We are not entirely free from their colonial legacy. What we view and how we view it depends, to a large extent, on their interest and interestingly enough, most of us don't really know what interests us the most. We have been the subjects of their ideology and that's how our subject position is being decided which we don't even realize. However, it's up to us what steps we are to take in bringing up our children and making them ready to face the challenges of the world in the days to come. No doubt that if they are left without a proper understanding of how to make right decisions in whatever they do in their lives, they may be failing in cultivating Indian culture, though they might become financially well-off.