Practically chances of new genotypes with superior attributes in response of local hybridization in self-pollinated crops are low in comparison with cross pollinated crops. Keeping in view the little chances of improvement a set of 18 parents were crossed with the aim to evaluate both heritability and selection response in19 F3 populations for various morphological traits at “The University of Agriculture, Peshawar” during the growing season 2022. Highly significant differences were exhibited among the genotypes for studied traits; Days to 50% heading, Days to maturity, Culm length, Flag leaf area, Primary branches panicle-1 Secondary branches panicle-1, except Panicle length. Minimum days to heading were taken by F3 population IR-8/Sugdesi (96 days) while Dokri-Basmati/Basmati-6129 recorded minimum days to maturity (124 days). Maximum panicle length (52.9 cm) was by observed by F3 population DR-92/Dokri-Basmati, whereas the F3 populations Basmati-6129/Basmati-370 and Dokri-Basmati/Pakhal demonstrated superiority for both the primary branches panicle-1 (11 no) and the secondary branches panicle-1 (39 no). Maximum broad sense heritability was estimated for days to heading (0.86), days to maturity (0.88), panicle length (0.75) and primary branches panicle-1 (0.87) for F3 populations Basmati6129/Basmati-370, IR-8/Sugdesi, Sada Hayat/Mathar and Sada Hayat/khushboo. The F3 population Dokri-Basmati/Sugdesi showed maximum broad sense heritability, coupled with high genetic advance, for the traits flag leaf area (35.8%) and secondary branches panicle-1 (52.9%). The F3 populations IR-8/Sugdesi, Dokri-Basmati/DR-92 and Basmati-6129/Dokri-basmati showed maximum genetic advance for the traits days to heading (9.7%), days to maturity (15.9%) and primary branches panicle-1 (24.5%). The F3 population Sada Hayat/Mathar showed maximum genetic advance (22.6%) for panicle length. As the above-mentioned segregating populations displayed superiority for the most studied traits, it is suggested that, these traits can be improved further through enhanced breeding programs, in order to develop rice cultivars that will exhibit higher potential yields.