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ISSN 2063-5346
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IDENTIFYING AND CONVERTING OPT-IN PROSPECTS AT INTERNATIONAL MARKETS

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Dr. Deepika Kakarla, Dr. G N R Prasad, B Prasanna Kumar, Kattupalli Sudhakar
» doi: 10.31838/ecb/2023.12.s3.647

Abstract

Good data are the foundation of successful marketing. You will never be as productive as you could be if your database contains the wrong contacts or incorrect information about them. Contact Data Services ingest streams from a network of partners, including traditional data companies, publishers, and social media sources, and serve as a contact hub. The data is then enhanced weekly by Priority Engine with thousands of relevant prospect activities, allowing you to concentrate on your market's most important opportunities. A 25% increase in consideration rates is possible if relevant display ads are targeted at active buyers. However, this is only true if you are aware of precisely who to target and when to do so. By engaging the ideal targets both while they are on relevant websites and after they leave, intent-driven advertising solutions maximize brand recognition. The businesses are constantly under pressure to provide more qualified leads. Email response rates are going down, and new privacy laws are only making it harder. Millions of opt-ins generated by AI-optimized lead generation have been shown to have engagement rates up to seven times higher than those of other providers.

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