Consumers’ perceptions and preferences have changed rapidly with the rapid emergence of digital technologies and the internet in the current era. Marketers have focused on using social media platforms for advertising and promotion of products and services. In the following study, the impact of advertisement on customer behaviour with a special reference to the Spotify app. Spotify is an online platform that the audience uses for streaming their desired audio and music and this audio-streaming platform has developed an exclusive advertising presence on social media sites. Primary quantitative methods have been followed for collecting and analysing reliable and relevant data associated with the research context. The results indicate that advertisements have the potential to influence customers’ perceptions towards a business and eventually lead to a change in their decisions. Apart from this, marketers use different social media sites for advertising the services or products they offer and it helps to create awareness and knowledge among the audience. Previously, marketers used offline mediums for advertising and in the current era, marketers use online platforms for advertising as online advertising has been identified to be more effective and efficient to attract consumers. Thus, it has been identified that the Spotify app uses online advertising due to its effectiveness to influence consumer behaviour.