The field of business analytics has seen some research, but far less effort than is needed has been put into accumulating and disseminating a comprehensive understanding of the connection between analytics and performance. To address this gap in understanding, this study provides a holistic framework for describing the many types of business analytics, the connections between them, and the impact of business analytics use on innovation and financial success. A cross-section of Mumbai's small and medium-sized enterprise (SME) sector was analyzed empirically. The study uses a structural equation modeling (SEM) analysis using a mediation model to investigate the possible causal relationship between the research constructs. This study analyzed the connection between innovation, exogenous independence, and firm performance (endogenous) using product and process innovations as a second-order component, business analytics as an exogenous independent variable, and firm performance as a dependent variable. According to the findings, business analytics have a significant role in predicting the creativity and success of small and medium-sized enterprises.