This project is focused to study about using the celebrity for promoting new brand and its impact on purchase intention among college students. A celebrity advertisement can help to build trust with current and potential college students, increase the chances of the brand being remembered, and attract a new type of audience. The objectives of this project are to understand the college student buying behaviour towards celebrity endorsed products, to identify the various motivational factors for buying a branded product, to assess the necessary qualities for a celebrity to endorse a product, to get the college student’s perception on the most effective circumstances to use celebrity advertisements, to judge which is effective to increase the awareness level among the college students, to assess the effectiveness of celebrity endorsed advertisements, to understand the personal brand value of various celebrities and to provide suitable suggestions to improve the impact of celebrity advertisements on purchase intention among college students.