The goal of this research is to better understand the relationship between sales performance and digital marketing's impact on a company's long-term viability. Structured equation modelling and other quantitative methods are employed for data analysis here. using methods that require minimal effort or time on the part of the sample taker. One hundred forty-two micro, small, and medium-sized enterprises (MSMEs) in Hyderabad area were sent online questionnaires, and the completed surveys that were returned were analysed. Data analysis reveals digital marketing had a positive and material effect on business outcomes including sales performance and long-term viability. Social media, the World Wide Web, and Search Engine Optimization are just a few examples of the channels where digital marketing can be practised (SEO). Social media was shown to be a frequently used digital medium among MSMEs. And talk about the results of a rise in SME sales volume.