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ISSN 2063-5346
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Impact of Digitalization and Sustainable technologies in Consumer’s Perspective

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Annu Mathur, Dr.Disha Mathur
» doi: 10.48047/ecb/2023.12.si7.378

Abstract

Digitisation and the advancement of the Internet have changed perspectives on how business is done for both consumers and retailers.Nowadays, consumers can choose to shop while sitting on the train, in the dentist's waiting room or from the lunchroom at their workplace. Delivery options cater to consumers by becoming increasingly flexible and fast, allowing the consumer to choose how and when goods are delivered by offering convenient deliveries directly to the door or a specific postal agent. Therefore, it is critical to cultivate a business environment where companies in the digital market integrate sustainable business models. To further understand this area, we conducted a systematic literature study to describe the current knowledge about the challenges and solutions facing sustainable e- commerce and its business models.Based on 32 peer-reviewed articles published within the last three years, we categorised them into five focal areas of sustainability in e-commerce: (1) production, (2) logistics, (3) waste & recycling, (4) business & resellers and (5) the consumer's perspective.The results show that businesses and resellers focus on sustainability, implying investments in new technology, changes in behaviour, and innovative business models. One result from the consumer category demonstrates the importance of online information related to sustainability since it affects the customers' behaviour. Individuals and consumers are influenced by a variety of aspects, specificities, and qualities, including their own personality traits, shopping habits, purchasing patterns, and the brands Suggestions for future research are to investigate the effects of e-commerce when increasing online product information and focusing on information as an essential aspect of increasing sustainability.

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