The speedy boom of e-marketing and net is implementing profound impacts on customer conduct and cutting-edge society. This studies seeks to investigate the effect of e-advertising on customer shopping for conduct within side the foremost towns of Kanyakumari District in Tamilnadu . The pervasiveness of e-advertising influences how, where, and while purchasers store on line and impacts the preferences, selections and manner of existence of purchasers. Online buying is the a part of existence fashion of people. Why purchasers buy a few items and now no longer purchases different items is hard to apprehend. It is important to look at the effect of e-advertising on purchasers’ e- shopping for conduct. The modern studies has attempted to apprehend the mindset toward e-advertising, look at the effect of demographic elements, what kind of merchandise they purchase and what elements impacts customer shopping for conduct. Sample of 455 respondents of drawn from 5 towns in Kanyakumari District, i.e., Nagercoil, Marthandam, Colachel, Thakalay and Monday market. The facts can be amassed thru questionnaire approach and with the aid of using taking a few direct interviews of respondents. The consequences discovered that purchasers’ on line buying conduct is stricken by demographic elements like gender, age, education, profession and income. An try has been made to investigate how different factors affects purchasers’ e-buying conduct. It changed into proven with the aid of using the consequences that availability of diverse merchandise on net sites, time saving, cash saving and comfort had been the critical elements which leads purchasers toward on line buying. This study will be an try to study the e-buying conduct of purchasers in 5 foremost towns of Kanyakumari District as it's far obvious that the e-buying quarter has been revolutionized with the e-marketing.