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ISSN 2063-5346
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IMPACT OF EMPLOYER ATTRACTIVENESS ON ORGANIZATIONAL COMMITMENT

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Anjali Goyal,Samuel Jonathan,Dr.Rinku Raghuvanshi
» doi: 10.48047/ecb/2023.12.10.370

Abstract

Employer attractiveness is the qualities possessed by the employer which are seen as beneficial by the employees for their growth and development. This attractiveness can be attributed as the positives envisioned by the employees whom they will experience if they work for a specific organization. Since IT industry in India is the major industry flourishing in the country, it is imperative to assess the impact of employer attractiveness on organization commitment in the IT sector in India. Herein bivariate correlation and linear regression has been used. The research found all the five factors of employer attractiveness to be positively correlated with organizational commitment. The present research further found that there is significant positive impact of Employer attractiveness on organizational commitment. Out of the considered five factors of employer attractiveness, application value was found to have maximum positive impact on the commitment of the employees towards the organizations.

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