Till a decade ago, brand managers used to spend billions of dollars on TV advertisements to lure future buyers after carefully studying consumer viewing habits..The internet has noticeablely transformed how consumers make decisions about their purchases in current market scenario;they no longer depend entirely on marketergenerated material, simply commercials or salespeople. Instead, they research evaluations on different ecommerce websites for detailed information, read customer reviews, and consider other people's recommendations. The purpose of the study is to analyse how eWOM marketing is impacted on purchase intention of 100 e-buyers of BG nagar and simple random techniques has been applied