The main purpose of this study is to analyze the prevailing traces of advertisements through TV social media and other advertisements in changing the behavioural aspects of children consumers. The prevailing environment in the technological world and the existing social economic status of people completely change consumer behaviour. Particularly children consumers when they want their required products like toys, dresses and other important things for entertainment have their strategies obtained through the TV and social media advertisements. The main objectives of the study are to study the different natures and traces of harmful advertisements prevailing in the TV advertisement and social media platforms and to measure the influence of negative advertisements in changing the attitude and behaviour of children consumers.