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ISSN 2063-5346
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IMPACT OF SOCIAL MEDIA IN AIRLINE INDUSTRY

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Ms. BINTHIYAA B,Ms. ARSHA FAZIL
» doi: 10.48047/ecb/2023.12.si4.822

Abstract

Airline industry growing under social media always adds value and promotion to the airline, even if it increases the industry growth and specific economic growth there is also the other side of media impact in this aviation. It connects with customers in different angles emotionally and rationally at different seasons of travel time, it easily connects all set of customers and makes them remember the way media attracts people towards the air transportation and airlines taking forward. Dedication towards customer care and review response has been highlighted in social media among Airline Industry. Services provided by airlines has been notified in media to pull customers towards their airline, interaction process the real-time nature of the requests customers make through social media. Ratings from travelers based on their experience reveals the valid content all from specific airline.

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