“Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them”, as defined by the Advertising Association of UK. Now a days most of the companies are using advertisement as their major promotional tool. Because it not only reaches perfectly to the customers but also attracts and influences them. Companies spend huge amount for creating a advertisement. For the new products, Advertisements acts as a introducer for the customers. It creates awareness about the new products. in the advertisements Television advertisements are very popular and powerful because more customers are watching television programs frequently. television advertisements are the correct tool to attract and induce the customers. this study focuses on how a advertisement induces the college girls for purchasing the fairness creams. The researcher has chosen 100 college girls from various parts of the kovilpatti taluk as respondents for this research. Convenient sampling method was chosen. The tools like mean score, chi square analysis was used.