The Paal X Talang Gulo Central Market Management Policy is regulated in Jambi Mayor Regulation No. 7 of 2016 concerning Main Market Management. This policy is designed to improve market management, heavy vehicles and the arrangement of wholesalers in Jambi City. However, lately facing problems, namely the low purchasing power of consumers, the operational time of loading and unloading trucks carried out outside the market, and the number of traders selling on the road body. In addition, special public transportation to the Market is not available, and storage facilities are inadequate. This research is based on the Policy Implementation model proposed by Grindle. The research method used a descriptive qualitative research method. Data collected by three techniques, namely observation, interviews, and documentation. The data collected analyzed and its validity is validated using triangulation. The results showed that Policy Implementation is influenced not only by the content and the context of implementation dimension, but also influenced by Supervision dimension. Content of policy, found traders do not have information about the content of the policy, there are interests of certain parties related to Kiosks, lack of Human Resources (HR) numbers, and there is no supervision in managing the central market. Context of implementation, there are results that affect the implementation of policies, namely (1) stalls and land given to traders have not been used in accordance with actual conditions. (2) Merchants loading and unloading goods where they should not be. (3) Traders prioritize income targets. (4) There is no storage place for goods. It has been observed in the real world that there is a component of supervision that affects how policies are carried out in the administration of the Central Market.