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ISSN 2063-5346
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INFLUENCE OF DEMOGRAPHIC VARIABLES ON EMPLOYEE RETENTION: AN EVIDENCE FROM IT SECTOR

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Dr. Pawan Kumar , Ms. Sakshi Ahlawat, Dr. Sushma Sushma, Dr. Upendra Singh
» doi: 10.48047/ecb/2023.12.si7.492

Abstract

Employee retention is a major challenge for businesses in a variety of industries. Designing efficient solutions to improve organisational stability and productivity requires an understanding of the elements that affect staff retention. Employee retention may be influenced by demographic factors such age, gender, education level, and length of employment. This abstract provides a thorough examination of the relationship between demographic factors and employee retention, underlining the importance of this relationship and its consequences for modern labour dynamics. This study aims to establish a clear link between demographic variables and employee retention in IT companies. The impact of demographic characteristics, including age, income, education, qualification, work experience, and personnel type, on employee retention is thoroughly analysed. By examining the impact of demographic factors, this study contributes to enhancing our understanding of the factors that affect employee retention. The research was conducted on a sample of 400 employees in the IT sector in Delhi and NCR, providing valuable insights into this specific industry. The purpose of this study is to explore the relationship between demographic variables and employee retention in IT companies. By investigating these factors, the study seeks to uncover their significance and implications for retaining employees in IT companies. Through statistical analysis and data interpretation, the study aims to establish a clear linkage between demographic variables and the dependent variable of employee retention.

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