Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
The main aim of this article is to find the various sales promotional strategies offered by the store brands and to analyse the influence of sales promotional strategies on customer buying behavior. The researcher used t – test, Multiple regression analysis to find the result. The results finds that window displays and shopping sprees admires lot of customers and they measure them during the realization of customer buying behaviour in store brands.