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ISSN 2063-5346
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INFLUENCE OF STRATEGIC MANAGEMENT ON THE ECONOMIC AND FINANCIAL PERFORMANCE OF SMALL BUSINESSES IN THE FOOD SECTOR IN THE DISTRICT OF MIRAFLORES DURING THE COVID-19 PANDEMIC

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Oré Olivera Norman Raúl , Palomino Silva Julio Andrés, Granados Maguiño Mauro Amaru, Puell Palacios Juan, Gamonal Montoya José Alberto
» doi: 10.31838/ecb/2023.12.si5a.0664

Abstract

The aim of this study was to examine the influence of strategic management on the economic and financial performance of small companies in the food sector in the year 2021 in the district of Miraflores. For this, applied research was conducted, with a quantitative and cross-sectional approach. A sample of 25 companies in the sector was selected and surveys were carried out to address both the strategic management implemented and their economic and financial situation during the period. The AHP multicriteria decision method was implemented to select the most relevant criteria and a statistical analysis was carried out to determine the level of relationship between the study variables. It was possible to verify that strategic management was decisive for the survival and success of small companies in the food sector during the pandemic. The statistical analysis carried out provided evidence of a relationship between strategic management and economic performance, which supports the idea that well-implemented strategic management can help companies face economic and financial challenges during crisis situations, such as the pandemic. by COVID-19.

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