"Social media stands as a pivotal communication medium, bridging connections between individuals and organizations globally. This research delves into factors like social media content, demographics, purchase motivations, attention drivers, duration on social media, and its relation to consumer perspectives within the apparel sector. Such insights elucidate the impact of social media content on shaping consumer perceptions in the fashion realm. Primary Data Sources, in the guise of a structured questionnaire distributed via Google Forms, provided the research data. The analysis incorporated feedback from 250 participants, with the questionnaire tailored to address the study's specific goals. Quantitative techniques deciphered the survey results, employing tests like Kruskal Wallis, Chi Square, and Wilcoxon to gauge consumer perspectives about apparel-related social media content, ascertain disparities in perceptions based on demographics and motivations, and evaluate the sway of social media content. The research deduced that content perceptions do differ based on factors like age, gender, occupation, and attention triggers. However, the time devoted to social media and purchasing motivations don't significantly influence these perceptions."