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BIOCHEMISTRY OF FASTING – A REVIEW ON METABOLIC SWITCH AND AUTOPHAGY.
Volume - 13 | Issue-1
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ONE-POT ENVIRONMENT FRIENDLY SYNTHESIS OF IMINE DERIVATIVE OF FURFURAL AND ASSESSMENT OF ITS ANTIOXIDANT AND ANTIBACTERIAL POTENTIAL
Volume - 13 | Issue-1
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MODELING AND ANALYSIS OF MEDIA INFLUENCE OF INFORMATION DIFFUSION ON THE SPREAD OF CORONA VIRUS PANDEMIC DISEASE (COVID-19)
Volume - 13 | Issue-1
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INCIDENCE OF HISTOPATHOLOGICAL FINDINGS IN APPENDECTOMY SPECIMENS IN A TERTIARY CARE HOSPITAL IN TWO-YEAR TIME
Volume - 13 | Issue-1
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SEVERITY OF URINARY TRACT INFECTION SYMPTOMS AND THE ANTIBIOTIC RESISTANCE IN A TERTIARY CARE CENTRE IN PAKISTAN
Volume - 13 | Issue-1
INVESTIGATING SERVICE CONVENIENCES AS A HIGHER ORDER CONSTRUCT TOWARD CONTINUED ENGAGEMENT INTENTION TO USE ONLINE FOOD DELIVERY APPLICATIONS AMONG MALAYSIAN CONSUMERS
Main Article Content
Abstract
Online food delivery applications (OFDAs) make life convenient and become widely used in the Malaysian market. This study is to investigate the effect of service convenience (SC) toward continued engagement intention (CEI) with mediator online trust (ONTR). With the purposive sampling method, 298 valid online food consumers have purchasing experiences with OFDAs in this research. With the data analysis in SPSS and SmartPLS4.0, it is found that SC has a significant and positive impact on CEI, and online trust has a partial mediation on the relationship between SC and CEI. This study provides a sight of service convenience toward continued engagement intention and steps of data analysis in high order construct (HOC) in SmartPLS4.0.
Article Details
