The objective of this study was to investigate the Factors Affecting the Profitability of dairy brands. Theoretical Framework- However studies have been done related to customer preference and this study is framed to explore the factors that affect the profitability of dairy brands. Design/Methodology/Approach- In this study, the researcher used non-probability sampling techniques by judgmental sampling for data collection. By using a survey questionnaire, data were collected from 118 employees of the Dairy industry working as marketing managers, sales officers, Suppliers, retailers, etc. The IB, SPSS version 25.0 is castoff as an analytical tool in this research. Findings- It has been found that durability, exporting options, distribution channel, availability of products, quality, customization of products, range of products, demand, word of mouth, and better technology are the factors affecting the profitability of dairy brands. Research, Practical and Social Implications- Future studies can be considered towards the other indicators for dairy industries and also the researchers conduct the study with more sample size, diverse location, and also with other brands of dairy and future researchers can also analyze the impact of profitability on customer choices to get better and more accurate results. Implications/Originality/value- It is concluded that profitability is the one dimension that changes due to the changes in customer needs and wants and the level of satisfaction provided by the products they were using.