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ISSN 2063-5346
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INVESTMENT BEHAVIOUR OF WORKING WOMEN IN CHENNAI CITY – A STUDY

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KANDASAMY. C, Dr. MURUGESAN. D
» doi: 10.48047/ecb/2023.12.si4.796

Abstract

Today’s world, Women are essential to a nation's overall development. They have the power to alter not only the economies of the towns and nations in which they live, but also their own. In India, where 80% of the population is female and 73% of the population is male, the gender gap is even wider. Women and money have long had a problematic connection. Because males have traditionally controlled money, leaving women dependant and defenceless in the event of their death, it is argued that women spend more than they save. Every single individual investor's first priority is investment because tiny savings made today will be used to cover expenses in the future. This study taking into account, the data gathered from 125 working women in Chennai City. The findings indicated that most female investors belong to a younger age group, are working class, and are more at ease with traditional modes of investment such secured deposits.

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