Oxidation of alcohols to carbonyl compounds is an important industrial reaction.Several organic oxidizing agents have been used to oxidize alcohols but there are few reports of the use of inorganic oxidants. This paper reports the kinetic,thermodynamic and mechanistic aspects of the oxidation of the primary unsaturated alcohol,Cinnamyl alcohol using the rarely used Potassium salts,KBrO3,KIO3 and KIO4 in acidic medium.Cinnamyl alcohol,found in cinnamon leaves, is used in the preparation of perfumes and deodorants.The oxidation was studied under first order kinetic conditions ([oxidant] << [alc.]). The unreacted oxidant was estimated titrimetrically at regular intervals of time and the rate constant of oxidation(k) was determined from the linear plots of log(unreacted oxidant) vs. time