The kinetics of oxidation of primary allylic alcohol like geraniol by Imidazolium Dichromate (IDC) as an oxidant in acidic non-aqueous medium leads to the formation of aldehyde like geranial. Cr (VI) compound acts as two electron oxidizing agent in this oxidation reaction. The reaction is found to be first order with respect to each [Oxidant], [Alcohol] and [TsOH]. The reaction mixture failed to induce the polymerization of added acrylonitrile. The reaction is catalysed by hydrogen ions. The oxidation reaction of geraniol was studied in ten different organic solvents. The solvent effect was studied by using Kamlet’s and Swain’s multiparametric equations. Solvent effect shows the importance of the cation-solvating power of the solvent. The reaction has been carried out at four different temperature and the activation parameters were calculated. Negative ΔS# values indicate a structured transition state. A suitable reaction mechanism has been suggested.