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ISSN 2063-5346
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Knowledge, Attitude and Practices of Consumers in ECommerce Transactions

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Gulshan Kumar
» doi: 10.48047/ecb/2023.12.si4.1326

Abstract

Background: To evaluate the knowledge, and attitude of consumers in e-commerce transactions. Materials & methods: A total of 20 subjects were enrolled. E-commerce transactions were included and thus 50 respondents had participated in the study. Questionnaires were used. There are 5 questions about respondents' background in part A. In part B, there were ten questions that measure the level of knowledge among respondents in e-commerce transactions. Each question contains two options which were; 1 = Yes, 2 = No. Data were analyzed by using the SPSS software.

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