E-commerce is not an exception to how the rise of artificial intelligence (AI) has transformed other businesses. Nowadays, technology plays an essential part in almost every industry, but when it comes to business, it has experienced phenomenal growth, or we might say that company cannot function without the presence of cutting-edge technology. Especially when we do business with the aid of Ecommerce, or even if we don't use only ecommerce, but when we mix the concept of Artificial Intelligence with it, then corporate world changes dramatically. Artificial intelligence has the capacity to gather and evaluate massive amounts of data and make actionable judgments. This technology is now being used in e-commerce to discover trends based on surfing, purchase history, credit checks, account information, and other factors. The research being investigated examines how artificial intelligence is used in e-commerce and offers practical methods that have been successful in raising client engagement This research paper presents case studies on the successful implementation of artificial intelligence (AI) in e-commerce by two industry leaders, Amazon and Netflix and AI technology prospects, analyses the current state of AI technology application in the field of e-commerce, and focuses on studying and discussing in depth the aspects of AI assistant. This research was entirely based on secondary data. To gather as much information as possible from a range of sources, a literature review was performed.