This case study is intended to be used as the basis for classroom teaching. This is a fictitious case prepared from the available public information and the author’s independent research. Name of the persons, Business name and its identity, incident and the events used in this case study are the products of author’s imagination. This study attempt to highlight the case of Aplha Solutions Pvt. Ltd., a leading e-commerce retailer, started in 2010 founded by Mr. Somesh Aggarwal and Mr. Jigyasu Shah. They run the business efficiently for a decade but with the advent of Industry 4.0 and Digital era, they were facing the problem of low growth in comparison to market. In order to survive in this competitive era, it is necessary for a firm to adopt the changing technologies. Mr. Somesh Aggarwal and Mr. Jigyasu Shah met with Mr. Arun , owner of a research firm, Re-soul 2 Business Pvt. Ltd. and discussed their business problem. Mr. Arun and his research team have done the SWOT analysis of company and its marketing strategies. Their team also conducted a survey in the state of Gujarat. Their report concluded that company was adopting the traditional marketing strategies and company’s brand awareness is limited to the nearby area of Amreli. They recommended the company to revolutionize the marketing strategies of the company. While bring any change in the organization, it will cost financially as well as emotionally. This Case study attempts focuses on key digital marketing initiatives implemented by Aplha Solutions Pvt. Ltd., the challenges faced, and the outcomes achieved through these efforts.