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ISSN 2063-5346
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Literature Study of the Use of Social Media in Indonesian SMEs

Main Article Content

Azizah Omar, Rosa Prafitri Juniarti, Ahmad Ajib Ridlwan
» doi: 10.48047/ecb/2023.12.si7.637

Abstract

The purpose of this paper is to review the academic literature on the use of social media in Indonesian SMEs to highlight the current state of the art, the addressed key research themes and the implications for research and practice. A systematic literature review of academic research on the use of social media has been conducted to gather, examine, and synthesise studies related to Indonesian SMEs. All relevant studies were identified and analysed by following a review protocol based on automatic and manual searches on the Scopus dan the Sinta database. A critical conceptualisation of the use of social media in Indonesian SMEs has been provided. This research only reviews social media and SME keywords. It only involves publications from scientific journals in the last ten years indexed by Scopus as trusted sources in terms of quality and impact factors by researchers worldwide, also Sinta1 and Sinta2, as journal accrediting agencies in Indonesia. This study contributes to the literature on social media and Indonesian SMEs by proposing future research avenues

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