For firms in the twenty-first century, sustainable marketing methods are essential. Organizations have started to budget enormous amounts for these activities. Although customers do in fact expect businesses to adopt sustainable tactics, knowing their own needs is always the first motivator for every consumer. As a result, there is a discrepancy between business maintainability practices and buyers' assumptions. The report suggests a plausible framework for maintainability techniques that companies should use to fill this gap. The results of the review revealed: First, sustainable marketing is important for advancing the development of the brand image. Second, in the Indian market for electric cars, brand recognition is very important for customer loyalty. Third, brand image increases the appeal of sustainable shopping goals. Fourth, customer retention is a key tool for increasing long-term purchase expectations. Fifth, increasing consumer expectations is necessary for them to make sustainable purchases. The most striking thing about it is how well it mediates between client commitment and brand perception for the company. Finally, CSR increases the connection between a company's reputation and its goals for sustainable purchasing. For the Indian electric vehicle market, this inquiry provides a theoretical framework and actionable recommendations that demonstrate the need of sustainable marketing campaigns as a prelude to hierarchical outcomes.