Our entire world is witnessing boom of multimodal networks and it has different modes of delivering information to an audience or audiences. Today due to the advent of communication and technology, there are several semiotic resources and modes that are transmitting knowledge at given time. The researcher has conducted a qualitative research on two Stop the beauty test campaign of Dove and Cost of Beauty: Dove film and toxic influence-dove film of US and analyzed the various semiotic modes used during the campaign. Verbal elements in the form of speech and writing as text were in declarative sentences. Visual elements refer to women in advertisements. Gesture elements include facial expressions, sad expression, dejection, remorse, followed by happiness. Audio elements include background music and voiceover. This paper examines multimodality in advertising, use of multiple modes of communication in conveying a brand's message to consumers. The paper argues that the assimilation of different modalities of visuals, text, audio, music in advertising not only enhances the aesthetic appeal of the ads but also increases their persuasive impact on the consumers. The paper reviews the existing literature on multi-modality in advertising and presents a case study of how different modes were used in recent Dove ad campaigns namely two ad campaigns on Stop the beauty test and cost of beauty campaign and toxic influence dove ad emphasizes the acceptance of oneself and one’s beauty breaking all the social taboos and norms implicated by the society.