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ISSN 2063-5346
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PARADIGM SHIFT IN THE EATING CULTURE OF HILL PEOPLE: PERCEPTION OF CUSTOMER’S ATTITUDE TOWARDS ONLINE FOOD DELIVERY SERVICE IN KALIMPONG

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Pauline Ahoy*
» doi: 10.48047/ecb/2023.12.10.348

Abstract

In recent times, a growing trend has been noticed in the usage of online food delivery service as technology has completely revolutionized the business world. The increased usage of technology is forcing industries to revamp itself to withstand the ravages of time and help it proliferate its revenue. To meet the evolving expectations of customers and carve a niche for itself, business needs to be upgraded on a regular basis. The dining out culture is now being transformed into the eating in culture as people prefer ordering food online rather than going out to restaurants. This trend is prominent among the young generation and as an aftermath a large number of Indians are turning to online food delivery service as an easier and more convenient alternative. Surprisingly it is not only the metropolitan cities in India, but even smaller cities, towns and districts where this trend is augmenting and a small district in the Indian state of West Bengal, Kalimpong is no exception.

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