Rivea hypocrateriformis (Desr.) Choisy, a member of the Convolvulaceae family and commonly known as 'Morning Glory,' is a woody climbing shrub widely employed in Ayurvedic medicine. Despite its numerous medicinal properties, there is a lack of published research on the pharmacognostical characterization and phytochemical analysis of its leaves. This study aimed to explore the pharmacognostical, physicochemical, and preliminary profiles of R.