For live a happy and healthy life, we need medicinal plants. Ajuga has nearly 300 species. Ajuga bracteosa Wall. Ex Benth (A. bracteosa) is a Himalayan medicinal plant. Its medicinal potential comes from neo-clerodane diterpenoids, flavonol glycosides, iridoid glycosides, ergosterol-5,8-endoperoxide, and phytoecdysones. The purpose of this article aimed to compile existing literature on A. bracteosa. This review article aimed to raise awareness of therapeutic potential of the plant. Updated information on medicinal plant secondary metabolite production in vitro for pharmaceuticals is included in this review, as well as current information on botanical secondary metabolite production in vitro for pharmaceuticals. This species is critically endangered due to its medicinal potential and commercialization. Conservation and management measures should be implemented to save this endangered species. The current review focused on its phytochemical, traditional and scientific uses along with its recent biotechnological advances for its preservation.