Transition from the traditional over-the-air radio broadcast to internet radio sheds light to identify the digital gap, which is the disparity in access to internet-enabled services between communities based on social, economic, and educational inequalities. The diffusion and adoption of messages varies in terms of socio-economic development condition of the area. It is essential to comprehend how new scientific, technological, and other developments diffuse throughout cultures before they are widely used, defined in the diffusion of innovation of theory