It has been reported that there are more than 19000+ e-commerce companies in India and United states. These are the key players who are bringing innovation via online market places. The increase in demand of online merchandise ecommerce has been growing fast with advent of mobile and other tech along increase in digital consumers. This has put tremendous pressure on the existing retail players to move digital and establish e-commerce. There are startups playing in the e-Commerce space in various fronts including reverse logistics, last mile delivery, Shipping, etc., This chapter discusses the influence of emerging trends, assessing digital maturity and the prioritization approach they can take on technology initiatives.