The study's goal was to analyze the various sales promotion activities carried out and to identify which sales promotion activity most effective in attracting clients, purchasers, and shopper was buying behavior. Sales promotion is one of the marketing tactics used to catch the attention of customers. Customers are looking for ease and value for money; the key to this concept is to begin and grow a relationship with the customer. Advertisement assists in both retaining current customers and attracting new customers. The study is primarily concerned with the advancement of sales promotional activity in order to achieve client delight. This study was written in a descriptive approach. The knowledge gathered from each primary and secondary source for analysis. A total of one hundred and twenty responses are collected and analyzed using SPSS using simple share analysis, chi-square, and correlation. A trial has been constructed as part of this study to investigate the various sales promotional tactics and their impact on consumers' purchasing behavior with specific emphasis Needle industries (India) personal limited. people' expectations are met, and the goods is delivered in a timely manner, attracting a large number of people to their brand.