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ISSN 2063-5346
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Radio in Cebu in the Internet Age: Opportunities and Challenges

Main Article Content

Joseph Elvir C. Tubilan
» doi: 10.31838/ecb/2023.12.si7.295

Abstract

The study focused on the opportunities and challenges in radio broadcasting in Cebu. The descriptive method was employed in this study, with face-to-face interviews as the data collection tool. Furthermore, the respondents comprised 20 male and female radio station workers from Metro Cebu. Their years of experience range from 5 to 30, and they all work in different divisions of the radio station. The interview was composed of two parts which focused on the opportunities and challenges encountered by the respondents while working in radio stations in the age of the Internet. The results yielded different opportunities in the radio industry which include; Broader Reach, More Communication Channels, improved public service initiatives, and multiplatform content delivery. Moreover, the study also found the different challenges in the radio industry which include the lack of funds to purchase the equipment, the lack of broadcast journalists interested in working in the radio industry, the low pay of radio industry employees, and the mediocre performance of its employee.

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