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ISSN 2063-5346
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ROLE OF DISRUPTIVE TECHNOLOGY IN IMPROVING BUSINESS INTELLIGENCE AND DECISION MAKING: AN EMPIRICAL INVESTIGATION

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V. Shanthan Kumar, Dr. Sasmita Mishra. Dr. Samir Kumar Panigrahi, Mohit Yadav
» doi: 10.31838/ecb/2023.12.s3.047

Abstract

Disruption doesn’t always lead to chaos- this phrase can describe the idea behind disruptive technologies which quickly replace the antiquated way of doing something by radical transformation of the old. Increasing digitalisation is fundamentally altering the way business is conducted, disruptive technologies are becoming more and more a part of this. The amalgamation of such complexly detailed technologies (like social media, the internet of things- IoT, artificial intelligence-AI, machine learning among others) with established business models has led to their enhanced development and survival in the growing market. Keeping up with innovations and not shying away from ‘disruption’ is an imperative part of the decision-making process today. Existing commercial organisations should assiduously either adopt or adapt in order to keep their wheels going in this competition-led space. The present review aims to empirically investigate the role of disruptive technologies in improving business intelligence (BI) and decision making. The study had considered 189 people from different business sectors among which the survey was conducted to know the role and impact of disruptive technology in improving Business Intelligence and Decision Making. The study concludes that there is significant impact of disruptive technology on Business Intelligence and Decision Making.

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