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ISSN 2063-5346
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ROLE OF GREEN MARKETING APPROACHES IN CONSUMER BUYING BEHAVIOUR

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Devi, Dr. G. Anitha Kumari, Dr. Deepa Manokaran
» doi: 10.48047/ecb/2023.12.9.217

Abstract

Green concept and green marketing had a remarkable development throughout the past many years, and it had a critical effect on availability and climate internationally. The review brings out green item purchasing conduct among buyers. The principal objective of this study is to realize the respondents purchasing conduct to obtain the green item and to distinguish the degree of information about green items and their impact

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