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ISSN 2063-5346
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ROLE OF HOTEL INDUSTRY IN PROMOTING TOURISM WITH REFERENCE TO CHENNAI REGION

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M.Abeeth1 , Dr. Denis Amirtharaj
» doi: 10.31838/ecb/2023.12.s1-B.421

Abstract

This research looks at the part hotels play in boosting tourism in Chennai, India, and assesses the connection between hotel growth, visitor traffic, and the relevance of hotel services and amenities on visitors' feelings of contentment and desire to return. Using a mixed-methods strategy, we gather primary data from travelers who stopped in Chennai and secondary data from a variety of sources, including published reports, books, and scholarly papers. The research concludes that hotels play an important role in promoting tourism by increasing both the number of visitors and the likelihood that they would return. It suggests that the public and private sectors work together to ensure the hotel business grows sustainably, with the government providing the necessary infrastructure, rules, and regulations to make the most of the industry's potential as a tourist driver

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