Social media in the twenty-first century enables users to connect to social networking sites. Social media has developed into a vital instrument for group and interpersonal communication. People communicate their ideas, experiences, and other information on social media with their contacts or acquaintances. Information from social media may affect the decisions that consumers make. Social media marketers can engage with and reach a significantly bigger audience than traditional advertising strategies by utilising online social networks to advertise their websites, products, or services. Social networking simplifies building vibrant groups, managing successful marketing campaigns, and launching initiatives. This study aims to better understand how social media marketing strategies affect consumer involvement and purchase intentions. This article investigates the impact of social media marketing on platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram on consumer decisions and business improvement.